Brazillian superfood Açia now used in sustainably-harvested Liqeuer

Submitted by Harold on November 26, 2007 - 4:33pm

“The most nutritious and powerful foods in the world.”

Oprah Winfrey on naming Açia her #1 superfood

Courtney Reum, founder of the new Açia-based liqeuer “Veev”
created his new beverage to do good in the world while having a good time.

www.veevlife.com

Reum said that “In terms of being ‘green,’ we have always embraced a conscious lifestyle and our parents instilled the notion in us that 'what affects one directly affects everyone else indirectly' so I think we were surprised at how little the alcohol industry had embraced the green movement so we're hoping to be pioneers in the space in some small way."
"The motivation for VeeV was to create "a better way to drink," which we tell people means better your life, your conscience, and your cocktail. As consumers ourselves, we were disenchanted with the undifferentiated products in the market…”

"When we originally conceptualized VeeV, we didn't have any specific ingredients in mind to fulfill our prophecy to be "a better way to drink," but we discovered açaí on a surfing trip to Rio de Janeiro, Brazil in 2003 and thought it would perfect…”

“Obviously, others will follow suit but it's good for the cause, which is the ultimate end game."

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